Do Fashion Better

Join 65,000 professionals committed to sustainable fashion business. Connect with suppliers, buyers, resources and training. Collaborate with leaders. Do fashion better.

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Do Fashion Better

Get matched with the people, and the tools you need to succeed in fashion business—sustainably.

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Common Objective (CO) members represent over 28,000 businesses, including:
Common Objective (CO) is fashion’s sustainability community of practice. Our members share a common objective - fashion that works better for everyone - and the planet.
Join CO for free to access over 500 resources and tools, network with leaders and pioneers, promote your products, and find partners.

benefits

Sustainability tools and training

Access hundreds of practical resources, tools and training courses tailored to the needs of fashion professionals and teams. Get answers on sustainable materials, circularity, biodiversity, living wage, sustainability strategy and much more.

Access resources

Peer group circles

Connect with fashion industry leaders and your peers through circles. Meet, collaborate, and share your expertise and services in targeted professional groups.

Join circles

Pioneering suppliers

Find and connect with leading and pioneering sustainable, ethical, and fair trade suppliers of materials and production services from all over the world. Tailor your search and matches to meet your specific needs.

Meet suppliers

Brands and buyers

Connect and network with designers, buyers, and sourcing professionals from hundreds of leading brands and retailers. Find partners, share ideas, and learn from your peers.

Meet brands

BENEFITS

The essential community for anyone working in fashion

For brands & retailers
  • Find sustainable suppliers that meet your needs.
  • Motivate and upskill your team
  • Increase your positive impact on people and planet
For suppliers
  • Promote your products and services and connect with buyers
  • Get rewarded for better social and environmental practices.
  • Motivate and upskill your teams
For professionals
  • Join a community of leaders and pioneers.
  • Become an expert in sustainable business.
  • Network with peers, share ideas and access opportunities

CONNECT

Join leading businesses on CO

CO is a community of fashion professionals and businesses pioneering more sustainable practices across fashion supply chains.

FEATURES

A personalised dashboard

Specify your needs and interests and your personalised dashboard will match you with the right suppliers, buyers, resources, tools and training for you.

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Present your business to buyers and partners

Quickly and easily build a professional online profile to showcase products, services, and sustainability credentials to a vast network. Start with a basic profile for free or upgrade for more premium features.

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Boost your business ranking

More sustainable businesses are rewarded with higher search rankings on the site, so that members can easily find the most sustainable option. Increase your sustainability ranking, and grow your customer base.

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Gain skills, earn rewards

Earn rewards for yourself or your business through completing training credit courses. Successful completion of training will result in credits on your professional profile, boosting the ranking of any business you are a part of.

data, tools & intelligence screenshot
Join CO

FEATURES

A personalised dashboard

Specify your needs and interests and your personalised dashboard will match you with the right people businesses, and intelligence that are right for you.

dashboard screenshot

Profiles for a modern fashion business

Quickly and easily build a professional online profile to showcase products, services, and sustainability credentials to a vast network. Start with a basic profile for free or upgrade for more premium features.

business profiles screenshot

Sustainability weighting

More sustainable businesses are rewarded with higher search rankings on the site, so that members can easily find the most sustainable option.

sustainability weighting screenshot

Data, tools & intelligence

Dive into a suite of practical solutions, tools, and business intelligence, created by our team of sustainable business experts.

data,tools & intelligence screenshot

COLLABORATION

Our partners

Our partners include leading industry organizations and businesses that share the common objective of a better future for the fashion industry.

world fairtrade organization
gots
UNGCUK
Asia Garment Hub
Made 51
PDS
fashion for good
Fashion Revolution
Fashion Declares

PRESS

As seen in

  • forbes
  • drapers
  • wwd
  • the gaurdian
  • the gaurdian
  • the gaurdian
forbes
drapers
the gaurdian
es
the gaurdian
wwd
Common Objective

Welcome to Common Objective - your hub for sustainable fashion business.

You've been redirected here from the Ethical Fashion Forum website because, as of May 2018, EFF is supporting its network through this new, online platform that helps fashion professionals succeed in the most sustainable way.

On CO, you'll be able to find even more great content and connections to help you do fashion better.

Join the community for free today.

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